Azure OpenAI for Developers: From API Keys to Token Limits
- Harshit Pathak
- Sep 23
- 3 min read
Azure OpenAI has quickly become one of the most widely adopted platforms for enterprises and developers building with large language models (LLMs). But while the promise is straightforward, powerful AI accessible through an API, the operational reality involves multiple layers of authentication, key management, token quotas, and cost controls. For developers building production-grade applications, the difference between a smooth rollout and unexpected downtime often comes down to how well these aspects are understood and implemented.
At Avyka, we specialize in helping engineering teams integrate Azure OpenAI securely and cost-effectively. In this guide, we’ll walk you through the essentials, from API keys to token limits, and share practical insights for making the most of Azure OpenAI in production.
Why Authentication and Architecture Choices Matter?
The first step in working with Azure OpenAI is authentication. The choice between API keys and Microsoft Entra (Azure Active Directory) integration impacts more than just developer convenience; it determines your application’s security posture, compliance readiness, and long-term manageability.
A misstep here can lead to credential leaks, unmonitored usage, or costly outages. Developers should evaluate both options with an eye on scalability and enterprise requirements.
Authentication Options in Azure OpenAI
API Keys: Simple but Risky
API keys are the fastest way to get started. Each Azure OpenAI resource comes with two keys, which you can regenerate as needed. They are easy to use with client libraries or REST calls, making them popular for prototypes and backend services.
Microsoft Entra (Azure AD) & Managed Identities: Enterprise-Grade Security
Microsoft Entra authentication offers stronger controls for production systems. With managed identities, Azure-hosted applications can authenticate to Azure OpenAI without storing any credentials.
Comparison of Authentication Options in Azure OpenAI

Secure Key Storage and Rotation
Even if you start with API keys, storing them securely is non-negotiable. Azure Key Vault provides:
Centralized storage for keys and secrets
RBAC-based access control
Audit logs for compliance
Integration with rotation policies
Rotation process:
Regenerate secondary key
Update applications with the new key
Switch usage to the new key
Regenerate the old key for future use
Where possible, use managed identities to eliminate the need for rotation entirely.
Token Limits and Context Windows
What are tokens?
Tokens are the fundamental billing and quota unit in Azure OpenAI. A token roughly equals four characters of text, or three-quarters of a word in English.
Why token limits matter?
Each model enforces a maximum context window, the combined length of input and output tokens. For example:
GPT-4 Turbo: supports large contexts (e.g., 128k tokens)
GPT-4o mini: smaller windows but more cost-efficient
Emerging models: some support extremely large context windows (up to 1M tokens in certain public deployments)
Handling long contexts
If your use case involves large documents or conversations, consider:
Chunking and RAG:Â Break documents into smaller chunks, embed them, and retrieve context dynamically
Summarization:Â Store rolling summaries to reduce history length
Prompt optimization:Â Truncate and prioritize essential inputs
Quotas, Rate Limits, and Throttling
Azure OpenAI enforces limits and quotas at multiple levels:
Tokens per minute (TPM):Â Maximum tokens processed per minute
Requests per minute (RPM):Â Maximum requests allowed
Requests per second (RPS):Â Per-second concurrency limits
Example:Â If your quota is 120k TPM and your average request uses 1,000 tokens, you can make about 120 requests per minute before throttling.
How to manage throttling:
Implement exponential backoff with jitter
Monitor request and token usage
Request quota increases for production workloads
Cost Controls and FinOps for Azure OpenAI
Billing in Azure OpenAI is directly tied to tokens used.
Two main pricing models
Pay-as-you-go:Â Flexible, scales with usage
Provisioned Throughput Units (PTU):Â Reserved capacity, predictable cost for steady workloads
Optimization strategies
Choose smaller models when possible (e.g., GPT-4o mini for lightweight tasks)
Reduce prompt size with better formatting
Limit output tokens with max_tokens parameter
Cache embeddings and reuse results
Monitor usage with Azure Cost Management APIs
Example:
1,000,000 tokens/month at $0.003/token → $3,000/month
With optimized prompts (20% fewer tokens), cost drops to $2,400/month
Testing, Monitoring, and Observability
To run reliably in production:
Log tokens used per request
Track latency and error rates
Use Azure Monitor & Application Insights
Set up alerts for abnormal usage patterns
Create budget alerts in Azure Cost Management
Conclusion
For developers, success with Azure OpenAI depends on more than just calling the API. Security, scalability, and cost control all require careful attention to authentication, key management, token quotas, and context handling.
At Avyka, we help organizations design, optimize, and scale their Azure OpenAI implementations. Whether you’re building your first AI-enabled application or managing high-volume enterprise deployments, our expertise ensures you get the most value, securely and efficiently.
Connect with Avyka today to streamline and secure your Azure OpenAI adoption, so your teams can focus on building, while we handle the complexity.
